When you shop online for clothes online, you might get an email asking you to fill out some more information.
And sometimes it asks you to send photos.
The problem is, those photos don’t really belong to you, and your identity is protected by a data protection law called the Fair Information Privacy Act.
“It’s basically like you’re saying, ‘I am a brand and I want to sell something,’ ” said Sarah Wurz, the CEO of the company Who Owns The Internet, which provides online data for brands.
And it’s not easy for a brand to say, ‘no, I don’t want to share this data with third parties,’ Wurp told Recode.
“If you can’t trust them to not use it, you don’t trust their identity.”
That’s why Wurph, who co-founded Who Ownes The Internet with her husband, created Embroiderys, a company that helps brands manage their data.
Embroiders uses anonymizing technologies to make it easier for brands to share their data with other companies and people, but also to protect its users’ identity.
Wurch also said that the company can help brands protect their data against hackers.
“They can be very valuable to brands,” Wurc said.
Embroider’s technology is designed to work with a company called MyCoupon, which is part of a larger company called Gartner.
MyCupon is the data protection arm of the giant information technology company Gartners, which was founded by the late Bill Gates.
The Garteners’ chief executive officer, John Mullenweg, has also served as the chief technology officer at Microsoft.
The tech giant also owns Embroi, which helps brands get data on customers and products, Wurb said.
Embrys data is protected from the NSA’s mass collection program, which collects billions of communications a day.
Wurtz said Embries data is stored in a secure facility and doesn’t have to be shared with other people.
The privacy law is not perfect.
It requires brands to provide some information to their customers, but companies have a lot of discretion about how they disclose this information.
For example, Embroidy allows brands to make the data available to anyone who asks for it.
“We make sure that it’s publicly accessible, but there’s still a lot that brands have to do,” Wurtp said.
Wurtp also said Embroidenys data can be shared among a company’s partners and other third parties, such as advertisers, marketing departments, and other people with whom the brands are working.
Wurz said her company can only make a few types of requests with each customer, and it has to comply with certain requirements.
For instance, brands need to have a valid customer ID and a valid email address.
But that information can be provided to third parties as long as it’s anonymous.
“We don’t actually have to tell anybody what they are,” Wurba said.
The only requirement is that the information can’t be used to create any kind of marketing campaign.
“The data is just about making sure the customer is the one getting this information,” Wurgi said.
But Wurtph said that brands needn’t feel like they have to comply if they want to take the data.
“Companies can use it for marketing purposes,” Wure said.
“They can use that data to promote other products, like new products or services.”
The company also says it can help companies avoid legal troubles, since it doesn’t share customer information with third party companies.
But Wursc says it will not provide that information to third party advertisers.
Embrys only has a few markets, including Japan and the United States, but it says that it is considering expanding to more countries, including India.
“The reason I think this could work is if people are really concerned about how this information will be used,” Wurst said.
“There are some brands that are very concerned about being used to sell their products,” she added.
“It’s a little bit different than how a lot brands operate.”
Read more from Recode:How the internet will change how you spend your money for the next 20 years, according to the expertsWho Owns the Internet: The best way to shop online right now